Suya Nosta
Brand Book · 2026

Suya
Nostalgia

A visual narrative of warmth, heritage and the shared heat of the grill. Read the story, then journey through three distinct logo directions — each its own temperature of the same brand.

Begin the story
DIR A

Lit Ember Night

DIR B

Ember Night

DIR C

The Gathering

Scroll

Where we come from

The Story

01

A celebration of memory, smoke and flavour.

Suya Nosta is inspired by the suya that shaped our taste buds; the roadside grills, the shared plates, the unmistakable aroma that meant spicy deliciousness was coming. That nostalgia is our foundation, but we don’t stop there.

We take the soul of traditional suya and bring it into an experience where quality ingredients, legacy yaji and modern twists coexist effortlessly. Whether it’s perfectly grilled suya kebabs, flavourful suya rice, or comforting suya spaghetti, every dish is crafted to feel both familiar and new.

Our meals are rooted in suya and yaji so they feel like home; they explore new infusions so they are adventurously exciting.

Pillar

Memory

Roadside grills, shared plates, the aroma of spicy deliciousness coming.

Pillar

Craft

Quality ingredients and intentional execution. Bold and casual, never precious.

Pillar

Evolution

Modern twists on familiar plates. Both known and new on every bite.

How we sound

Two Mottos

02

Two proposed taglines sit at the heart of the brand. Read them before you meet the marks — they set the temperature for everything that follows.

Motto · Primary

“Old joy, new memories.”

Sentimental, warm, forward-leaning. The suya you remember, enjoyed in the moments you’re still creating.

Motto · Alternate

“Home joy, new memories.”

Sentimental, warm, comforting. Ties into memories of shared suya and speaks to the continued creation of those memories.

We sound

Warm. Confident. Home-Grown. Familiar without being folksy. Bold without being precious.

We don’t sound

Loud. Try-hard. Like trendy slang. Apologetic about Nigerian roots.

The colour system

How We Look

03

The overarching palette every logo direction draws from — ember through sun, anchored by ink night and lit by halo and white.

White

#ffffff

Fields · Surfaces

Pitch

#000000

Field · Surfaces

Ink Night

#01072b

Deep Ground · Type

Char

#9a2900

Crown Of The Ring

Smoulder

#d35403

Upper Ring

Ember

#ff8800

Mid Ring

Flame

#ff9900

Mid Ring · Accents

Sun

#ffcf26

Base Of The Ring · Glow

Halo

#fff7ad

Inner Ring · Wordmark

One brand, three temperatures

Three Directions

04

What follows are three logo directions. They share a circle — nostalgia as a shape naturally lends itself to one — but each carries its own story and voice.

None is presented as the chosen mark. They are offered side by side so the story, and your resulting design preference. Below each direction you’ll find what the elements mean and the palette and typography that would extend it across menus, packaging and signage.

iEach logo has an ID. Tap any image for an expanded view, and use the download icon to save it to your device.

Shared DNA

  • A circle — cycles of memory, returning home, the shared plate.
  • Clean, scalable, recognisable — no skewers, no flames, no cows.
  • Representative of smoke from suya grills.
  • Wordmark always reads SUYA NOSTA, set in upright caps.

Direction · A of 4 · The roadside, at dusk

Lit Ember Night

01

Suya Nosta — Lit Ember Night logo direction
Direction A
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Fig. 01 — Concept · not the chosen mark

The brightest of the three. A double ring where the outer arc burns ember-to-sun and the inner arc traces in lit ivory — a coal at its peak heat, framed by the white-hot edge it casts. Set on pitch black so the glow does the talking. The variants in this group all share the lit inner ring; some carry smoke, some carry the wordmark, some run on light surfaces for print.

What the elements mean

  • Lit Inner Ring

    An ivory pass inside the ember ring — the literal halo of light a hot coal throws on whatever sits closest.

  • Ember-to-Sun Outer

    Burnt orange at the crown, sunlit yellow at the base. The arc of a single coal from first heat to steady burn.

  • Pitch Field

    The deepest black the brand goes — chosen so the glow reads at maximum contrast.

  • Ink Night Field

    Represents night time; the deep blue of the sky just after the grills are lit, a time we all looked forward to when it came to buying and enjoying suya.

  • Rising Smoke

    Present on some variants, absent on others Representative of smoke from suya grills.

All variants in this direction

10 variations · same DNA

01 is the headline mark above. Compare the rest side‑by‑side below.

Lit Ember Night — variant 01
A·01
Headline
Lit Ember Night — variant 02
A·02
Lit Ember Night — variant 03
A·03
Lit Ember Night — variant 04
A·04
Lit Ember Night — variant 05
A·05
Lit Ember Night — variant 08
A·06
Lit Ember Night — variant 06
A·07
Lit Ember Night — variant 07
A·08
Lit Ember Night — variant 09
A·09
Lit Ember Night — variant 10
A·10

Direction · B of 4 · The coal at full glow

Ember Night

02

Suya Nosta — Ember Night logo direction
Direction B
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Fig. 02 — Concept · not the chosen mark

The editorial cousin of Lit Ember Night. Same ember-to-sun outer ring, but the inner pass is drawn in deep ink — the ring sinks into the night rather than glowing off it. Set against ink-night field, the mark reads as the suya you remember, photographed at the golden hour just after the grill is lit. The variants in this group share the navy field and the navy inner ring, with light-surface mono variants for print and packaging.

What the elements mean

  • Ember-to-Sun Outer

    Burnt orange at the crown, sunlit yellow at the base. The arc of a single coal from first heat to steady burn.

  • Ink Night Field

    Represents night time; the deep blue of the sky just after the grills are lit, a time we all looked forward to when it came to buying and enjoying suya.

  • Pitch Field

    The deepest black the brand goes — chosen so the glow reads at maximum contrast.

  • Rising Smoke

    Present on some variants, absent on others Representative of smoke from suya grills.

All variants in this direction

19 variations · same DNA

01 is the headline mark above. Compare the rest side‑by‑side below.

Ember Night — variant 01
B·01
Headline
Ember Night — variant 02
B·02
Ember Night — variant 03
B·03
Ember Night — variant 04
B·04
Ember Night — variant 05
B·05
Ember Night — variant 06
B·06
Ember Night — variant 09
B·07
Ember Night — variant 10
B·08
Ember Night — variant 11
B·09
Ember Night — variant 12
B·10
Ember Night — variant 13
B·11
Ember Night — variant 07
B·12
Ember Night — variant 08
B·13

Alternate wordmark · B14 – B19

Same DNA, different typeface
Ember Night — variant 15
B·14
Ember Night — variant 16
B·15
Ember Night — variant 18
B·16
Ember Night — variant 19
B·17
Ember Night — variant 17
B·18
Ember Night — variant 14
B·19

Direction · C of 4 · Hands around the plate

The Gathering

03

Suya Nosta — The Gathering logo direction
Direction C
Download

Fig. 03 — Concept · not the chosen mark

The ring breaks into ten hand-drawn arcs — hands joining around a shared plate, the broken-and-reformed circle of a meal in progress. The variants in this group all carry the same handcrafted double ring; some sit on ink night, some on light surfaces, and the wordmark sits inside in different weights and stacks. Warmer, more communal — the brand at full table, not on a magazine cover.

What the elements mean

  • Ten Arcs

    People gathered around a plate, table, suya grill, bar table, etc., enjoying suya.

  • Breaks in the Ring

    Room for people. A perfect circle keeps you out; a ring of arcs invites you to step into the gap.

  • Rising Smoke

    Present on some variants, absent on others Representative of smoke from suya grills.

  • EMBER-TO-SUN RING

    Burnt orange at the crown, sunlit yellow at the base. The arc of a single coal from first heat to steady burn.

  • Ink Night Field

    Represents night time; the deep blue of the sky just after the grills are lit, a time we all looked forward to when it came to buying and enjoying suya.

All variants in this direction

13 variations · same DNA

01 is the headline mark above. Compare the rest side‑by‑side below.

The Gathering — variant 01
C·01
Headline
The Gathering — variant 02
C·02
The Gathering — variant 03
C·03
The Gathering — variant 04
C·04
The Gathering — variant 05
C·05
The Gathering — variant 06
C·06
The Gathering — variant 09
C·07
The Gathering — variant 10
C·08
The Gathering — variant 11
C·09
The Gathering — variant 12
C·10
The Gathering — variant 13
C·11
The Gathering — variant 07
C·12
The Gathering — variant 08
C·13

Let us know your thoughts

Which direction speaks?

Each direction is a different temperature of the same story. The right one is the one that sounds most like the brand you’re building. Sit with each for a bit, then decide which speaks to the heart of Suya Nosta the best. Feel free to request a clarification call or make an update request. Looking forward to hearing from you.

Send your feedback

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